Looking further ahead at the MICAM
The international footwear exhibition is back at Fiera Milano September 3 to 6, 2016
It is possible to respond to the challenges of the global market and do business in a changing world, drawing on the strength of a quality product and increasingly qualified know-how. This is the premise of the 82nd edition of theMICAM, the key event in the footwear industry world-wide, coming up at Fiera Milano (Rho) September 3 through 6, 2016. More than 1,400 enterprises will attend this key event on the trade fair calendar, which attracts a lot of interest among dealers, not only because it offers a sneak preview of the new collections, but above all because it is the most reliable thermometer of the market and of one of the most important sectors of Italian industry, directly employing more than 77 thousand people in almost 5 thousand companies.
This year the vast, highly qualified range of participating companies will include Missoni, Pollini, F.lli Borgioli and Gattinoni, historic Italian fashion brands. The exhibition area will include a new “Luxury” sector alongside a product design area, the International Designers Area; an area with a
special focus on “Contemporary” style; an “iKids” area showcasing children’s footwear featuring “iKIDS Square”, and lastly, the “Active” and “Cosmopolitan” areas for leisure footwear. The 82nd theMicam will feature screening of a short film, “Niente per caso”, by Consorzio Vero Cuoio Italiano, the association of Italian leather enterprises. This short fashion movie pays homage to the Italian fashion system, looking back over half a century of Italian fashion with a focus on footwear, a fantastic voyage through fascinating, mysterious places featuring extraordinary
characters who talk about themselves in different languages and dress with Italian style. This special project features Caterina Murino, a successful Italian actress who is the epitome of elegance.
2016 began with an air of caution and stability in the footwear industry: the long-awaited upswing has not yet arrived, and the sector, which has
always been a pillar of the Italian fashion system, has not yet navigated its way out of the shallows of economic crisis. “In the first quarter of 2016,” notes Assocalzaturifici chair Annarita Pilotti, “exports held their ground, growing 2.2% by value, though this increase was not matched by growth in volume, which dropped 2%. The few markets that did grow, such as the United States, remain the territory of a small number of enterprises. theMICAM offers the right occasion to re-launch Italian footwear, an essential event for everyone working in the industry offering an opportunity to meet buyers from all over the world and establish or consolidate business relations and finalise their international marketing strategies.”