This fair remains the unavoidable number in the world, for its 51 th edition the 26 halls already displays a full reservation despite the difficult economic situation of the tourism sector in the world
The organizer also announces a number of professional visitors never reached. The sector is currently in a deep geopolitical crisis or some countries
Suffers from a lack of tourism such as Tunisia, Egypt. Germany is undoubtedly one of the most important markets for international tourism.
International decision makers take advantage of the fair to sign new contracts. The 2016 edition already had more than 10,000 exhibiting companies from 187 countries and regions and attracted more than 120,000 visitors. The contracts reached more than 6.7 billion euros at the last show.
Dr. Christian Göke, President and CEO of Messe Berlin, said that it had never received so many professional visitors in the halls of the event and already enjoyed a greater affluence for the next edition. The next edition will have numerous exhibitors from 5 continents, 187 countries, 1000 qualified Top Buyers, 10,000 exhibitors, 26,000 Convention Visitors, 60,000 Private Visitors, 120,000 Trade Visitors, on a surface of 160,000 Square meters and 7 Bn.Euro Turnover.
The country of honor guest will be Bostwana offering tremendous wealth resources.
It’s all a question of technology.
Efficient technological solutions are increasingly becoming a decisive factor in successful travel industry business
The ITB Berlin segment Travel Technology features four halls where providers present their global distribution systems (GDS), tour operator databases, reservation systems, travel agency software and calculation programs. The main focus in Hall 5.1 is on software for tour operators and travel agencies. In halls 8.1 and 10.1 the focus is on technology providers for the hotel industry.
The Social Media, Big Data and Mobile Travel Services areas can be found in the – e travel World – in Hall 6.1.
8-12 March, 2017 – Messe Berlin – Messedamn, 22 – 14055 Berlin – Germany