Consumer protection in the digital age: EU presidency to strengthen EU-wide cooperation

The Maltese presidency reached a preliminary agreement with European Parliament representatives to strengthen cooperation between EU national authorities responsible for the enforcement of consumer protection laws.

“Trust in e-commerce by citizens and companies is an essential condition for making the digital single market more attractive and dynamic. The safeguarding of consumers’ rights and interests will be better preserved, including for shopping online, thanks to this new harmonised framework”, said Chris Cardona, the Maltese Minister for the Economy, Investment and Small Business.

The agreement, which has still to be endorsed by the Council and the Parliament, aims at modernising cooperation mechanisms to further reduce the harm caused to consumers by cross-border infringements to EU consumer law.

In particular, effective consumer protection has to respond to the challenges of the digital economy and the development of cross-border retail trade in the EU.

Fight against cross-border infringements

This revision of the existing Consumer Protection Cooperation framework will give more powers to national authorities, particularly in the context of the digital single market.

In case of EU-wide breaches of consumer rights, national enforcement authorities and the Commission will coordinate their action to stop these practices, in particular in cases of widespread infringements with an EU-dimension which are likely to harm consumers across a large part of the Union.

Consumer trust in e-commerce

Ineffective enforcement of cross-border infringements, in particular in the digital environment, enables traders to evade enforcement by relocating within the Union, giving rise to a distortion of competition for law-abiding traders operating either domestically or cross-border, and thus directly harming consumers and undermining consumer confidence in the single market.

An increased level of harmonisation setting effective and efficient enforcement cooperation among public enforcement authorities is therefore necessary to detect, investigate and stop intra-Union infringements and widespread infringements.

In order to further harmonise practices across the EU, the new regulation will set out a number of minimum investigation and enforcement powers that every national competent authority will have to be able to exercise in order to coordinate properly in the fight against infringements.

These powers will strike a balance between the interests protected by fundamental rights such as a high level of consumer protection, the freedom to conduct business and freedom of information.

The mutual assistance mechanism between administrations will be strengthened to establish whether an intra-EU infringement has occurred and to bring about the cessation of that infringement.

An improved alert mechanism will allow a competent authority to notify without delay the Commission and other competent authorities of any reasonable suspicion that an intra-Union infringement or widespread infringement is taking place on its territory that may affect consumers’ interests in other member states.

Competent authorities will also be able to open investigations on their own initiative if they become aware of intra-Union infringements or widespread infringements by means other than individual consumer complaints.

Catching up with the digital economy

On 25 May 2016, the Commission presented the proposal to modernise consumer protection cooperation as part of a broader package including proposals on cross-border parcel deliveries and on tackling unjustified geo-blocking.

At present, regulation 2006/2004 provides for harmonised rules and procedures to facilitate cooperation between national authorities responsible for the enforcement of cross-border consumer protection laws.

The scope of the 2004 regulation covers 18 pieces of consumer legislation, including: provisions to protect consumers from unfair and misleading commercial communication; ensuring that consumers are adequately informed before making purchasing decisions; providing appropriate protection when entering contracts with businesses; as well as complaint and redress mechanisms and access to justice.

However, following a review on the effectiveness of regulation 2006/2004, the Commission concluded that it no longer effectively addresses the challenges of the digital single market.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s