Milano Unica presents the S/S Trends

We all have a big responsibility: to design excellent fashion and contribute to saving our Earth. The dialogue that springs from events like the presentation of the Trends is an important tool for the entire fashion industry.

The three themes that inspire the international global trends focus on three elements that are essential to our life on the planet – Water, Air and Earth – and its payoff is projected towards the future: «Milano Unica: Save the Planet». 

Myths, heroes, legends, novels, comics, movies, songs, opera, ballets, scientific studies, theories and calculations act as “testimonials”. Identified by Stefano Fadda and a panel of Italian national and international industry specialists, they send out an important and incisive message, which Milano Unica, along with many other fashion players, embraces and intends to promote: love for life, nature and ourselves.

With a view to fulfilling this social need and in addition to the analysis of new technology and research, the dialogue among all the players of the supply chain will play a key role in the identification of new solutions to protect our unique, amazing but also fragile planet.

The presentation, which has now become a ‘must’ event, will stimulate discussion about an increasingly sensitive and transparent fashion system, thanks to reduced consumption of water and energy and fashion items increasingly devoid of harmful substances.

“The dialogue must extend more and more, and also include end users, as was the case with the recent “Apriti Moda” initiative (in which Milano Unica participated as the partner depositary of the upstream art), an event that opened the doors of the fashion houses that, until yesterday, had always remained concealed inside their creative cocoons. All fashion players today agree on the fact that fashion must remain “exclusive” but not be “excluding”, becoming a platform to share confrontation strategies. A shared industry vision is critical to boosting creativity based on exchange and unity of intents,” said Ercole Botto Poala, President of Milano Unica.

Where will the S/S 2019 trends identified in our contemporary society bring us? Exhibitors, fashion houses, designers, style offices and for the first time also fashion students will have a preview in the exhibition dedicated to the suggestions for materials and the inspiration behind the creative and productive path.

“Milano Unica interprets international society so that fashion can identify the ideas for tomorrow’s collections. Milano Unica does it by transmitting our planet’s need for a rebirth, and the mounting threat it faces from unheeded or disdained transnational agreements. Milano Unica is where ideas and stimuli spark off for the textile collections that fashion entrepreneurs will offer to end users: their needs represent the beginning and the end of a cycle that we all must interpret. It follows, then, that we all have a big responsibility: we need to design excellent fashion and, simultaneously, contribute to saving our Planet,” said Antonella Martinetto, President of Moda In, in charge of the Trends for MU.

Massimo Mosiello, General Director of Milano Unica, added: “We should not neglect the dialogue with fashion students, they are the craftspeople of the future. Talking with them, involving them in the creative process will give strength to the message that Milano Unica also intends to promote to start the engine at the system’s core. Textiles and fashion together represent a sounding board with immense potential for reaching out to everyone, even those holding the reins of international politics”.

Giuliano Canovese

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s