Fujitsu unveil the digital co-creation

This year at the annual Fujitsu Forum in Munich 8/9 November 2017, the theme was the digital co-creation and the latest digital technology to create new possibilities for business and society.

Duncan Tait Senior Executive Vice President and Head of EMEA and Americas at Fujitsu, gave an update on some significant changes we are seeing in the market. “Today in order to succeed It’s vital not to be held back by a culture of fear, and to have the right partners in place.” This was also echoed by, Jo De Vliegher, Chief Information Officer, Norsk Hydro and Olivier Onclin, Chief Operating Officer, Belfius. “There was broad agreement that a successful execution of a digital strategy is a cultural change; it means collaborating in a new way by going beyond traditional vendor-client relationships; it needs co-creation. You also need to equip people with the new skills. You must be digital on the inside and on the outside.”

Co-creation is based on the concept that customized solutions are no longer more expensive than mass production. “Customized solutions are increasingly essential to a business remaining competitive, because it is possible and expected to tailor outputs to individual needs.” Explained Tait: “We are seeing the emergence of new ways of generating and analysing data. This is especially the case with advances we are making in the Internet of Things and new ways of leveraging all this data are emerging, in the form of Artificial Intelligence. This leads to the development of new, connected ecosystems, centred around delivering genuine value.”

For Fujitsu to realize a digital vision, it is crucial that businesses have the right skills, processes, partnerships and technology in place. With digital disruption rapidly changing the business landscape, businesses cannot afford to fail in their transformation.

Future workplace 2025

The Fujitsu vison for the workplace in 2025, will be a space for collaboration, creativity and engagement where Artificial Intelligence will be a key driver. As that shift occurs over the next eight years, it will mean that many of today’s working practices, productivity tools and physical environments become obsolete.  The office of today will quickly look and feel out of date and companies that do not modernize will be unattractive to employees. These factors will lead to a new war for talent.

What can companies do? Fujitsu, defined four strategic elements needed for successful digital transformation called PACT or People, Actions, Collaboration and Technology.

While 90% of business are trying to broaden their digital expertise, it is alarming that almost three-quarters (70%) of organizations say that there is still a clear lack of digital skills across their organization. Actions and Behaviours are perceived to be the most significant part of digital transformation, but the fear of failure is marring the success of digital.

Building the digital workplace of the future is not just about technology it is about creating working environments to continue to attract employees with the right skills.

A co-operation ecosystem is key. Duncan Tait announced that Fujitsu will open two digital transformation centers in Munich and New York so that customers and partners can benefit from a single co-creation approach with Fujitsu. Both of these will be key in achieving Fujitsu’s vision of a more prosperous society as outlined by Tatsuya Tanaka, Representative Director and President, Fujitsu. Following this vision Fujitsu is stepping out of the boundaries of a traditional ICT company, by bringing innovation to agriculture, manufacturing and financial services through co-creation.

For Fujitsu and our customers, digital co-creation proposes a unique approach utilizing digital technologies. It brings together innovative Fujitsu technology and expertise with unique customer know-how and it enables customers to master digital transformation by creating new solutions to business challenges. Every organization has its own unique challenges and therefore every journey is different. “Concluded Mr Tait.

Henry Borzi

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