Fujitsu: Co-Creation for Success

This year, Fujitsu World Tour 2018, which stopped in Brussels on June 7, highlighted the “Co-Creation for Success“.

6 start-ups from the Hive Brussels network presented their innovations to more than 300 of Fujitsu’s most important customers and partners. As part of the “Labs Battle”, each start-up had 5 minutes to convince the public and the jury of the potential of their innovation. The laureate was n-Auth specialized on security of sensitive data.

We interviewed Mr. Yves de Beauregard, Managing Director Fujitsu Benelux who explained: “Today, digital co-creation is moving to a new phase, from concept to the creation of new opportunities. Our unique capabilities in advanced technologies, such as artificial intelligence (AI) and the Internet of Things, combined with know-how, achieve this goal, delivering true innovation and business value.

The complexity of Artificial Intelligence (AI) is more then a usage.  As example we have used AI in Order to develop a non destructive testing that’s the example of Siemens Gamesa using AI to analyse images and data in order to ensure that the wings of the windmills are produced with the highest quality possible because it is very expensive for those companies that have the necessity to dismantled in order to change the wings. For so far this is done by human beings that they are really checking and also using the experience in order to look after the quality of those wings . This is a typical example where the AI has actually got to learn what humans are looking after and ones the AI has learned, it can apply very easily to a massive data informations, in order to really detect what is not in line with the expectations.”

 What are the other applications of AI?

“Another example AI applications is in the medical industry. We have been using AI together with San Carlo hospital in Madrid, supporting doctors in case of psychiatric treatment and at first when they go to analysing which sickness has the patient. In the psychiatric treatment there is a number of interviews that are needed to really understand what is the behaviour and what are the symptoms to define the actual sickness. For this reason, psychiatry is not that digital. We developed together with S. Carlo Hospital a system based on AI that really try to measure the behaviour, the comportment, the answers of the questions submitted to the patients and therefore that are able to support doctors in making a diagnosis on what is the actual sickness that the patient is suffering . Therefore, this application help patient to get treated quicker and helps doctors, who have to do less interviews in order to define the proper sickness and, of course, it also helps public money because it really support the entire chain to do better, quicker and less expensive.”

The second topic is Cyber security.   

“Fujitsu has been recently nominated as one of the top leader in cybersecurity. We see the recent attack from malware. I am proud to say that none of the Fujitsu customer, have been drastically impacted. We are effecting protecting our customer proactively and reactively. The business of Fujitsu in cyber security significantly improving and growing. Number of new customers, new logos and new companies come and ask us to support them with regard to cyber security.”

With the Blockchain centre recently inaugurated in Brussels which development you can see?

“We are actually very amazed by the number of projects and request coming after the inauguration of the Blockchain centre in Brussels. We were definitely too shy in our plans. We are very intrigue by the number of companies that are actually embracing Blockchain technologies, in order to help them because is not easy to understand what is the value that such technologies could bring to your business. We have developed a kind of support that really help those companies to understand what means Blockchain for their business model, for their customers. In the same time we are moving  ahead with our research for Blockchain for smart cities and new projects keep on having a leading position on that market.”

Why do you think is an asset choose Brussels for the Blockchain centre?

Three most important reason. The first reason is that in Belgium there is a culture of settlement. There is a number of company working on functional settlement located in Brussels. So the culture of working as a chain or being in the middle of a chain, support people from the business to stream line, the processes, they are able to work better together is something that is strongly in Belgium. The second reason is obviously, because Brussels is located in the centre of Europe. The proximity with European institutions and finally also the language skills that is present in Belgium.”

How do you collaborate with Japan?

On Artificial Intelligence, cyber security and Blockchain there is a very strong collaboration with Japan. There is actually a very strong relationship. We can benefit in Europe also from the technology advancement that our colleagues have in Japan. Fujitsu is indeed a market leader in Japan and the biggest part of R&D done by Fujitsu is still predominantly in Japan. If we want to benefit from those R&D as quick as we can, we need to have those strong relationships with Japan.”

How was important for you to collaborate for 0 Plastic Rivers initiative?

I truly believe that a company in whatever the business is operating is a social body. That means we also have the responsibility to the society, to the next generation and to the environment. One of the stakeholders we need to be very careful is our environment and we believe that this initiative is very interesting. In 0 Plastic Rivers initiative I believe that sensor technologies and Artificial intelligence technologies, could really help in managing plastic waste issue by detecting plastics in the water. It is an important topic that matter to us and on which we believe. We can have an added value.”

Henry Borzi

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