EICMA,THE SUCCESS OF THE 76TH EDITION ON THE WEB AS WELL
The success of EICMA 2018 wins over the Internet as well. The most important Milanese week in the world for fans of two wheels was marked not only by the number of previews that were presented, pavilions that were visited and products that were seen close-up, but also by the amount of digital emotions that were aroused.
The 76th Edition of the International Bicycle, Motorcycle and Accessories Show closes at Fiera Milano-Rho with record numbers on the Internet as well. On the days of EICMA, the press offic e and the online editorial office took 10,000 photos, filmed over 47 hours of footage produced in six editing stations, published 160 pieces of news on the website of the event,di stributed 15 institutional press releases, edited 52 video footages of the stands and covered over 250 km in the exhibition grounds. All the se contents, including through the official digital and social platforms reached countless fans and professionals, with more than 900,000 visits to the eicma.it website and over 30,000 downloads of the dedicated app.
The numbers concerning the activity on the EICMA social channels are also amazing: 1.3 million users reached and over 6.4 million views of the posts on Facebook and more than 850,000 impressions on YouTube, with 200,000 minutes of views and almost 58,000 unique viewers. The Instagram channel, which during the event recorded +72% in the number of followers, was also very successful, reaching over 750,000 people with the photos and videos posted and totalizing some 2.5 million impressions. This trend was also confirmed by the popularity obtained by more than one hundred stories posted on the social media owned by Facebook, which totalized almost one million impressions. “ The social media, and more in general the Internet, not only made the competition global to involve new users, but,” commented the President of EICMA Andrea Dell’Orto , “they were at the same time cause and effect of the assertion of an increasingly demanding public of fans, that we were able to engage and win over with the quality of the content s produced. Approaching the Internet with quality is an exciting challenge and is also an advantage for the companies that choose EICMA to exhibit their products.
The digital success of this edition fills us with satisfaction, because we record another important stage in boosting our digital strategy.”