|Brussels – (April 23, 2013) The Big Prawn Company and Globe Export were awarded the top prizes in the 13th annual Seafood Prix d’Elite new products competition at the European Seafood Exposition, the world’s largest and most prestigious seafood event. The winners were selected from a field of 42 finalists and were announced this evening at a special Seafood Prix d’Elite reception.
The Big Prawn Company of Melton Constable in the United Kingdom took the top award for best new retail product with its entry, Squid and Apple Black Pudding with Scallops and Minted Pea Purée. A convenient, ready-to-cook version of a favorite British dish, this product presents each component in individual compartments in a clear tray with a colorfully designed sleeve. Created as a gourmet starter or main course for the seafood connoisseur, it features a squid and apple version of the traditional pork black pudding combined with roeless scallops and a minted pea purée. The judges particularly noted the quality of the ingredients, the well balanced flavor combinations, and the originality of the package for this product.
In the foodservice category, the top prize was given to Globe Export for its product, Fresh Seaweed in Sea Water. This line of five different fresh seaweeds from Bretagne includes dulse, nori, wakame, sea lettuce and sea bean, packed separately in seawater in 400-gram tubs. The sea vegetables are ready to use in a wide variety of chef-inspired dishes after a quick rinse in fresh water. The seawater is flavored by the seaweed and can also be retained and used to flavor stocks and sauces. The judges noted the high quality of the seaweed, the differences in flavors offered by the five varieties, and the growing potential for these types of products in Europe.
In addition to the two grand prizes, the judges also gave five special awards:
Anillas de Mar from Angulas Aguinaga of Irura, Spain was awarded the Seafood Prix d’Elite special award for Convenience. This product uses Alaska pollock surimi and jumbo squid to create seafood rings designed to replicate the texture and flavor of squid rings. Available in natural and garlic flavors, the chilled product is designed for consumers who are looking for tasty, healthy seafood options at a good price. It can be quickly prepared in a variety of ways, and is ideal for battering and frying as it doesn’t release moisture during cooking.
Seven by Médithau Marée of Marseillan, France was presented the Seafood Prix d’Elite special award for Retail Packaging. Seven top quality oysters are packed in a vertical wooden box along with a tasting kit including a tablecloth and oyster knife. The package provides detailed product information in a fun, colorful design. A QR code links to a mobile application with more product information and a video about how to open the oysters. Seven is designed as a dinner party gift or special occasion treat.
The Seafood Prix d’Elite special prize for Health & Nutrition was also awarded to Seven by Médithau Marée. The naturally healthy oysters presented in this product provide a good source of lean protein, natural taurine and beneficial trace elements.
Jens Møller Products of Heming, Denmark was presented with the Seafood Prix d’Elite special award for Originality for its Fruit-art® Passion Pearls in Cool Mint Vodka. This innovative product combines passion fruit seaweed pearls in mint flavored vodka packed in a 2cl tube. Designed to be enjoyed at parties directly from the tube, it offers a new and trendy cocktail option. The product is offered in other flavors, so party-goers can choose their favorite. It also gives the foodservice operator an easy way to offer a pre-mixed cocktail.
Foodservice award winner Fresh Seaweed in Seawater from Globe Export was also presented with the Seafood Prix d’Elite special award for Seafood Product Line. This line features five different wild and farmed seaweeds, including dulse, nori, wakame, sea lettuce and sea beans. They are packed in clear plastic tubs to show the quality and freshness of the product.
The winners of the 2013 Seafood Prix d’Elite were chosen from a field of 42 finalists representing 10 countries. The winners and finalists will remain on display at a special Seafood Prix d’Elite stand, Patio-4609, at the European Seafood Exposition and Seafood Processing Europe, which runs now through April 25.
The judges for the 2013 Seafood Prix d’Elite new products competition were Juergen Pauly, Category Manager for Fresh Fish with Globus in Germany; Roberto Diego Aja, Fish Category Manager for Grupo Eroski in Spain; Debby Verheyen, Product Expert for Delhaize Supermarkets in Belgium; Roy Perrett, Vice President of the Craft Guild of Chefs of the United Kingdom; Maxime Lefebvre, Seafood Buyer for Elior in France; and Roger Bing, Vice President of Seafood Purchasing with Darden Restaurants in the United States. Mr. Pauly served as chairman of judges. The Seafood Prix d’Elite finalists were judged on taste and overall eating experience, packaging, marketability, convenience, nutritional value and originality. The judges’ scores were verified by the accounting firm of Ernst & Young.
About the European Seafood Exposition and Seafood Processing Europe
The European Seafood Exposition and Seafood Processing Europe form the world’s largest seafood trade event. Thousands of buyers and suppliers from around the world attend the annual, three-day exposition in Brussels, Belgium to meet, network and do business. Attending buyers represent importers, exporters, wholesalers, restaurants, supermarkets, hotels, and other retail and foodservice companies. Exhibiting suppliers offer the newest seafood products, processing and packaging equipment, and services available in the seafood market. SeaFood Business magazine and SeafoodSource.com are the exposition’s official media. The exposition is produced by Diversified Business Communications, the international leader in seafood-industry expositions and media. www.euroseafood.com